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Ask Mrs Prime
We usually know and we also know who knows the answers to our most commonly asked Amazon Questions!
We know lots ⁕ And if we don't know we know who knows you know ⁕ If you don't ask then youi don't get ⁕ Helps to be in the know ⁕ Amazon related questions only please - no Agony Aunt queries! ⁕
Got a question?
You're not the only one!
We’ve pulled together the most common things sellers ask about our services, Amazon listings, and what it’s like to work with us.
Use the search bar or browse below - your answer’s probably right here.
Frequently asked questions
This feature dives deeper into one of the most powerful tools brand-registered Amazon sellers can use to increase conversions and tell a better product story: A+ Content.
We’re answering key questions like:
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What exactly is A+ Content and how does it work?
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Why does it convert better than standard descriptions?
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What’s the approval process for sellers?
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How do keywords, visuals, and storytelling come together to build trust — and drive sales?
Featured Insight: What Is Amazon A+ Content - and Why Does It Matter?
What Is A+ Content, Really?
Amazon A+ Content (also called Enhanced Brand Content for sellers) replaces plain-text product descriptions with modular, visually rich sections. These include:
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Branded banners
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Lifestyle imagery
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Infographics
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Comparison tables
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Text-image split panels
When used strategically, it transforms your listing into a mini-landing page that speaks to buyers visually - answering questions, highlighting benefits, and removing doubts before they click away.
Why Does A+ Content Work So Well?
It’s all about how we process information. Visual-first design reduces cognitive load and speeds up decision-making. When you use high-quality, intentional visuals alongside customer-focused copy, you help people feel more confident and emotionally connected to the product.
A+ Content converts because it’s built around buyer psychology, not just aesthetics:
- Visual hierarchy guides attention
- Comparison modules reduce friction
- Branded storytelling builds trust and credibility
Who Can Use It — and What’s the Approval Process?
Only Brand Registered sellers can access A+ Content. If your brand is registered and active, you’ll see the A+ Content Manager under “Advertising” in Seller Central. From there, it’s a drag-and-drop builder using Amazon’s templates.
Once published, A+ replaces or sits below your standard description — and shows up on both desktop and mobile.
Pro tip: While A+ modules aren't indexed by Amazon's algorithm, they still impact SEO by improving engagement metrics like dwell time, conversion rate, and bounce.
How to Start Building A+ Content That Actually Sells
There’s a big difference between filling in the templates… and using them to persuade. The strongest A+ Content:
- Uses brand-aligned visuals, not stock
- Is structured around customer questions or objections
- Builds emotional connection + trust at a glance
- Guides shoppers from interest to "Add to Basket"
Ready to elevate your listings with strategic A+ design?
Explore Stage 2: A+ Content Build Package – your starting point for scroll-stopping visuals and sales-first storytelling.
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