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Stage 2: Growing Brands
Build a brand people recongise and trust - stronger visuals, smarter positioning and content that makes buiyers choose you
Stage 2 — everything in Stage 1 + Basic A+ Content to elevate your brand and capture more keyword visibility ⁕
Mini-Case Examples
Below you'll find real examples of Stage 2 projects — A+ Content builds, Brand Story installations, and listing refreshes that turned solid performers into standout brands.
Describe the service and how customers or clients can benefit from it.
Describe the service and how customers or clients can benefit from it.
Describe the service and how customers or clients can benefit from it.
Describe the service and how customers or clients can benefit from it.
About This Stage
Stage 2 is where you stop blending in and start standing out.
You've got the foundations in place from Stage 1, and now it's time to build on them — refining your positioning, strengthening your visuals, and showing shoppers you're a brand worth trusting.
We focus on the elements that separate professional sellers from everyone else: cohesive imagery, elevated A+ Content, and brand assets that work together to tell a bigger story.
Once Stage 2 is live, you'll have a brand presence that feels intentional, credible, and ready to compete — not just another listing in the search results.
Each stage of your Amazon Content Triangle overlaps, and at Stage 2 we're strengthening all three corners — better visibility through expanded keyword coverage, stronger trust through branded visuals, and higher conversion through persuasive content that looks the part.
Who It's For
You're already selling on Amazon and getting some traction, but your listings still look a bit basic. You know you need to level up to compete with the brands that look more established, and you want to create something that feels cohesive - not just a collection of random images and bullet points.
You're ready to invest in looking professional, building recognition, and making sure every part of your listing works together to convert browsers into buyers.
Why It Matters
At this stage, visibility alone isn't enough. Shoppers are comparing you to competitors, and the brands that look more polished, more credible, and more intentional are the ones that win the sale.
When your copy, imagery, and A+ Content work as a system — all saying the same thing in the same voice — Amazon sees you as a serious player and rewards you with better positioning. Customers see you as trustworthy and worth the price.
That's the loop that grows brands, not just products. Stage 2 builds that cohesion properly, so every element reinforces the others. It strengthens all corners of the Amazon Content Triangle - being found, building trust, and driving action — in a way that feels effortless to the customer but strategic behind the scenes.
What You Get
Stage 2 includes everything from Stage 1, plus the brand-building assets that take you from "just another seller" to a name people recognise and trust. Each piece plays its part — together they form a complete, cohesive brand presence.
Each of these touches all three corners of your Amazon Content Triangle - they help your product be found more often, look more credible, and convert more consistently.
That's why Stage 2 doesn't just add features - it creates a system where everything works together to grow your brand, not just your product sales..
Keyword Research + Fast-Track Keywords
We go deeper this time - refining your keyword strategy based on how you're actually performing and where the real opportunities are. You'll get an updated top-five fast-track list that reflects your growing presence and helps you compete for the searches that drive serious volume.
Why it matters: as you grow, your keyword strategy needs to grow with you - targeting better searches that bring in buyers, not just browsers.
Backend Keyword Optimisation
We refresh and expand the hidden search terms behind your listing, making sure you're capturing new trends, seasonal shifts, and opportunities your competitors might be missing.
Why it matters: this keeps you visible across a wider range of searches and gives Amazon fresh signals about what you sell — especially important as your product range or positioning evolves.
Conversion-Optimised Listing Copy
Your copy gets a brand-focused refresh — we keep it search-friendly and compliant, but now it's written to reinforce who you are and why buyers should trust you over the competition. Titles, bullets, and descriptions work harder to communicate quality, differentiation, and value.
Why it matters: at this stage, it's not just about being found — it's about being chosen. Stronger, more confident copy converts better and builds brand recognition with every view.
Listing Images
Seven polished, brand-consistent images per product - now designed to work together as a cohesive story. Your main image grabs attention, your lifestyle and infographic shots build desire and answer objections, and everything feels like it belongs to the same premium brand. We include a split-test version of your hero image so you can keep improving performance.
Why it matters: cohesive visuals don't just look more professional - they build trust faster, increase dwell time, and make your listings instantly recognisable in a crowded marketplace.
Basic A+ Content
A full seven-module A+ design featuring lifestyle imagery, comparison charts, and an SEO-rich text block that captures extra keyword visibility below the fold.
Why it matters: A+ Content elevates your listing from functional to branded, giving you more space to sell, more chances to rank, and a more polished presence that justifies premium pricing and builds customer confidence.
Next Step
Ready to dominate your category and own your brand story?
See how Stage 3 - Established Brands adds Premium A+ Content, Brand Story, Storefront, and catalogue-level strategy to create a complete brand ecosystem.
Free Download Top 10 Tips for Great A+ Content
Great A+ Content isn't just pretty pictures - it's persuasive storytelling that converts browsers into buyers.
Want to know what actually works? We've distilled years of creating high-performing A+ Content into ten practical, actionable tips you can use right now — covering everything from layout choices and image hierarchy to keyword placement and conversion psychology.
Whether you're building your first A+ page or refreshing existing content that's not pulling its weight, this guide shows you exactly what separates basic A+ from the kind that drives sales and builds brands.
Download your free Top 10 Tips for Great A+ Content and start creating content that actually sells.
Browse Our
Stage 2 Portfolio
Stage 2 is where we take solid listings and turn them into recognisable brands - the kind of presence that stops the scroll and makes buyers choose you over the competition.
Here's a quick look at the kind of work that comes out of this stage.
We all know that Amazon sellers, by nature, are a fairly secretive bunch - and we totally get why. So while we've worked on a wide range of brands and products, not every project can be shown in full.
This portfolio is therefore peppered with examples that keep a few trade secrets under wraps.
A huge thank-you to the sellers who've allowed us to share their work - your openness helps others see what's possible when you invest in building a proper brand, not just another listing.
Context Goes Here
This is where you tell the story behind the brand — who they are, what they sell, and what makes their products stand out. Keep it short and real. The aim is to show the person reading not just what we did, but why it mattered.
Mention what stage the seller was at (new launch, rebrand, or established store), what wasn’t working before, and what we focused on improving.
Mention what stage the seller was at (new launch, rebrand, or established store), what wasn’t working before, and what we focused on improving.
Each mini case should give a snapshot of the transformation — the challenge, the fix, and the result — told through visuals and a few lines of copy that capture the heart of their brand story.
Continue the mini case here....Collapsible text is perfect for longer content like paragraphs and descriptions. It's a great way to give people more information while keeping your layout clean. Link your text to anything, including an external website or a different page. You can set your text box to expand and collapse when people click, so they can read more or less info.
We’d tried a few quick fixes ourselves and nothing really moved the needle. Mrs Prime took a practical, hands-on approach: keyword research, persuasive copy, new hero images. The best bit was how they explained everything so we could keep it up after handover. Our listings feel professional now and sales have started to climb again. Couldn’t recommend them enough.
Designer's Notes
We wanted the images to reflect the product’s natural ingredients, so we used soft lighting and neutral backgrounds. The aim was to make it feel fresh and trustworthy while keeping the design consistent with the brand’s packaging.
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Stage 2: TL;DR (Speed Read Summary)
What’s TL;DR and Why It Helps You
TL;DR stands for “Too Long; Didn’t Read.” It’s a quick summary for people who are too busy to read everything in detail. Perfect for tradespeople on the go.
Plus, with voice assistants like Alexa or Siri, you can even ask them to read the TL;DR out loud - so you get the key info hands-free, anytime.
Already selling on Amazon but want your listings to look like they belong to a real brand? Stage 2 is where we level up your presence with cohesive visuals, brand-driven copy, and A+ Content that builds trust and drives conversions. We take what’s already working and refine it - so everything from your keywords to your images speaks the same confident, professional language that gets shoppers to choose you.
Stage 2 FAQs
We just add specific page-related FAQs here but if you can't find your question noted please go to our site FAQ and search.
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You get everything from Stage 1 (keyword research, listing copy, and optimised images), plus brand-focused upgrades: full A+ Content design, a refined copy strategy, and cohesive visuals that tell a consistent story. We create a listing system that builds trust, drives conversions, and supports higher price points.
Stage 1 builds the essentials. Stage 2 builds your brand. That means stronger visuals, a more strategic keyword refresh, and copy that goes beyond describing the product — it positions you as a professional brand buyers can trust.
Ideally, yes - but if you already have a live listing, we can review it and determine if Stage 2 is the right starting point for you. The key is having something to build on, even if it needs improvement.
We strongly recommend including A+ Content at this stage — it’s a key part of building brand trust and increasing conversions. However, we can tailor your package based on your current setup and priorities.
You’ll have a listing that doesn’t just look better - it performs better. That means stronger click-throughs, better conversion rates, and a more recognisable, trustworthy presence that sets you apart from competitors.