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Stage 1 - Listing Essentials
Everything you need to launch your Amazon listings properly - compliant, clear and ready to convert
Stage 1 - Listing Essentials ⁕ Keyword Research ⁕ Listing Copy - Bullets & Descriptions ⁕ Listing Images ⁕
Mini-Case Examples
Dive right in - click on the tiles to take you to the mini-cases and portfolio
Describe the service and how customers or clients can benefit from it.
Describe the service and how customers or clients can benefit from it.
Describe the service and how customers or clients can benefit from it.
Describe the service and how customers or clients can benefit from it.
About This Stage
Stage 1 is all about the foundations - getting your listings built the right way from day one.
We focus on the essentials that help your products be seen and trusted on Amazon: keyword research, persuasive copy, and clear, professional imagery.
Once these basics are solid, the next stages - A+ Content, Brand Story, and Storefront - can really start working together to grow your visibility, credibility, and sales.
Each stage of your Amazon Content Triangle overlaps, and even here at the foundations, we’re ticking all three boxes — visibility, trust, and conversion. Strong copy, clear visuals, and smart structure work together so your listings can be found, look credible, and encourage buyers to act.
Who It's For
You’re new to Amazon or in your early stages. Maybe your first listings aren’t showing up, or you’ve tried doing it yourself and aren’t sure if it’s set up right.
You want your products to look professional, follow Amazon’s rules, and start bringing in steady sales without the constant guesswork.
Why It Matters
Strong listings aren’t just about nice words or pretty pictures — they’re about best practice.
When each element of your listing works together - keywords, copy, and imagery - Amazon can recognise what you’re selling, show it to the right shoppers, and reward that performance with even more visibility.
That’s the loop every successful Amazon seller relies on.
Stage 1 builds those foundations properly, so you’re not patching things later. It ticks all corners of the Amazon Content Triangle - being found, building trust, and prompting action - right from day one.
What You Get
Stage 1 includes all the core elements that make a listing visible, trustworthy and ready to sell. Each piece plays its part - together they form a complete, search-friendly, customer-ready listing.
Each of these touches all three corners of your Amazon Content Triangle - they help your product be found, look credible, and encourage action.
That’s why even at this early stage, your listing works as a joined-up whole rather than a collection of parts.
Keyword Research + Fast-Track Keywords
We find the exact words and phrases people are typing into Amazon when they're looking for products like yours. You'll get a mix of easier terms that can get you results quickly, plus bigger, more popular searches to aim for as you grow. We also give you a top-five list so you know exactly where to put your energy first.
Why it matters: when you use the right words, your products show up when the right people are searching - instead of getting lost in the crowd.
Backend Keyword Optimisation
We tuck extra search terms into the hidden part of your listing (the bit shoppers never see, but Amazon reads).
Why it matters: this helps more people stumble across your product without making your actual listing messy or stuffed with keywords.
Conversion-Optimised Listing Copy
Your titles, bullet points and descriptions are written by professionals who know how to weave in your main search terms naturally — and we make sure everything follows Amazon's rules so you don't get flagged.
Why it matters: clear, straightforward copy helps Amazon figure out what you're selling, and helps shoppers feel good about hitting "add to basket."
Listing Images
Seven professionally polished images for each product - one standout main image, five that show your product in action or break down what's inside, plus an ingredients panel if you need one. We'll also give you a second version of your main image so you can test which one gets more clicks.
Why it matters: great photos grab attention in seconds, answer questions before they're asked, and make people far more likely to click and buy.
Next Step
Already selling and ready to strengthen your brand?
See how Stage 2 - Growing Brands builds on these essentials with visuals and A+ Content.
Free Download Top 10 Tips for Effective Keyword Research
Most sellers approach keyword research backwards - they find high-volume terms and hope for the best.
But effective keyword research isn't about chasing the biggest numbers. It's about finding the right mix of terms you can actually rank for now, understanding what real buyers are searching for (not just browsers), and building a strategy that grows with you.
We've distilled years of ranking products on Amazon into ten practical, actionable tips that show you exactly how to research like a pro - covering everything from spotting low-competition opportunities and avoiding keyword cannibalisation to seasonal planning and backend strategy.
Whether you're launching your first product or trying to figure out why your listings aren't showing up, this guide gives you the roadmap to get found by the right people at the right time.
Download your free Top 10 Tips for Effective Keyword Research and start showing up in the searches that actually convert.
Browse Our
Stage 1 Portfolio
Stage 1 is where we build strong, search-ready foundations — the kind of listings Amazon recognises and shoppers trust.
Here’s a quick look at the kind of work that comes out of this stage.
We all know that Amazon sellers, by nature, are a fairly secretive bunch - and we totally get why. So while we’ve worked on a wide range of brands and products, not every project can be shown in full.
This portfolio is therefore peppered with examples that keep a few trade secrets under wraps.
A huge thank-you to the sellers who’ve allowed us to share their listings - your openness helps others see what’s possible when everything’s done right from the start.
Context Goes Here
This is where you tell the story behind the brand — who they are, what they sell, and what makes their products stand out. Keep it short and real. The aim is to show the person reading not just what we did, but why it mattered.
Mention what stage the seller was at (new launch, rebrand, or established store), what wasn’t working before, and what we focused on improving.
Mention what stage the seller was at (new launch, rebrand, or established store), what wasn’t working before, and what we focused on improving.
Each mini case should give a snapshot of the transformation — the challenge, the fix, and the result — told through visuals and a few lines of copy that capture the heart of their brand story.
Continue the mini case here....Collapsible text is perfect for longer content like paragraphs and descriptions. It's a great way to give people more information while keeping your layout clean. Link your text to anything, including an external website or a different page. You can set your text box to expand and collapse when people click, so they can read more or less info.
We’d tried a few quick fixes ourselves and nothing really moved the needle. Mrs Prime took a practical, hands-on approach: keyword research, persuasive copy, new hero images. The best bit was how they explained everything so we could keep it up after handover. Our listings feel professional now and sales have started to climb again. Couldn’t recommend them enough.
Designer's Notes
We wanted the images to reflect the product’s natural ingredients, so we used soft lighting and neutral backgrounds. The aim was to make it feel fresh and trustworthy while keeping the design consistent with the brand’s packaging.
Not sure what you need? Let's figure it out together.
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Stage 1: TL;DR (Speed Read Summary)
What’s TL;DR and Why It Helps You
TL;DR stands for “Too Long; Didn’t Read.” It’s a quick summary for people who are too busy to read everything in detail. Perfect for Business Owners on the go.
Plus, with voice assistants like Alexa or Siri, you can even ask them to read the TL;DR out loud - so you get the key info hands-free, anytime.
If you're new to Amazon or your first listings aren't performing, Stage 1 gives you everything you need to launch with confidence. From keyword research to professionally written copy and polished imagery, we build listings that are compliant, clear, and built to convert. No guesswork, no fluff - just solid foundations that help your product show up, get clicked, and start selling.
Stage 1 FAQs
We just add specific page-related FAQs here but if you can't find your question noted please go to our site FAQ and search.
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Everything you need to launch your product listing properly: full keyword research (including fast-track ranking terms), backend search term optimisation, professionally written listing copy (title, bullets, description), and a set of 7 optimised images. We also include a split-test version of your hero image so you can find out what gets the best results.
Not necessarily. While Stage 1 is perfect for new sellers, it’s also ideal if you’ve tried to DIY your listing or used a cheap service and aren’t getting results. It’s about getting the foundations right - whether it’s your first product or your fifth.
Yes. Our team handles everything - titles, bullet points, and descriptions — written in UK or US English, depending on your marketplace. It’s all SEO-optimised and fully compliant with Amazon’s Terms of Service.
You can! If you already have good-quality photos, we can build your listing around them. But if you’re starting from scratch, we can handle the entire image creation process - including infographics and lifestyle visuals that match your brand.
Once your listing is live and sales are starting, you may be ready for Stage 2 - where we add A+ Content and refine your brand’s visual presence. You can also move into a monthly retainer if you want ongoing optimisation and listing support.